support@sagitechlab.com sales@sagitechlab.com
Home About
Return to modules

Heatmap

The module is used to determine the popularity of various places (counters, storefronts) in the store, the preferred routes of movement of people or vehicles on the territory, and the analysis of statistics of visits to various objects. It allows you to assess the activity of the movement, to identify where the main flows of people's movement lie.

Functional features and advantages

  • Overlay a map on top of the video stream, on which the places where movement was recorded during the last 10 seconds are displayed in real time in color.
  • Superimposing a motion heat map on the object plan.
  • Creation of reports on activity and traffic intensity in the controlled area for a given time interval.
  • The ability to set the time interval, the camera, the degree of transparency of the map, select the days of the week and the daily time interval.
  • The ability to select an area on the map and get information about the percentage of saturation of a warm color, i.e. the degree of intensity of movements in this area.
  • Exporting reports in JPG format.
  • The ability to combine control zones into a system and create summary reports.
  • The definition of popular and dead zones allows you to optimize and effectively use commercial and office space.
  • The analysis of the places and times of the greatest activity helps to plan and conduct promotions, place advertising stands with the greatest impact.
  • Evaluating the popularity of storefronts, stands, shelves allows you to control the filling and tab of goods, plan the volume of purchases, etc.
  • The optimal distribution of staff in different areas of the trading floor, depending on their popularity in a particular period.

Typical solutions

SECURITY SERVICES Color selection of the movement area. The intensity of the color spectrum and its tone inform the security service operator about any moving object in the video stream. Over time, the color trail of a moving object fades and takes on a colder hue. The imposition of a heat map of movement on the plan of the object makes it possible to strengthen control in strategically important areas where movement is strictly limited (safe rooms, cash registers, etc.). The analysis of data from the thermal motion detector allows you to optimize the location and direction of view of cameras, motion sensors, etc. taking into account the attendance of the zones of the controlled object.
MARKETING DEPARTMENT The definition of popular and dead zones allows you to optimize and effectively use commercial and office space. The analysis of the places and times of the greatest activity helps to plan and conduct promotions, place advertising stands with the greatest impact. Evaluating the popularity of storefronts, stands, shelves allows you to control the filling and tab of goods, plan the volume of purchases, etc. The optimal distribution of staff in different areas of the trading floor, depending on their popularity in a given period.