SECURITY SERVICES Color highlighting of movement areas. The intensity of the color spectrum and its tone inform the security service operator about any moving object in the video stream. Over time, the color trail of a moving object fades and takes on a colder hue. The imposition of a heat map of movement on the plan of the object makes it possible to strengthen control in strategically important areas where movement is strictly limited (safe rooms, cash registers, etc.). Analysis of heatmap motion data allows you to optimize the location and direction of view of cameras, motion sensors, etc. taking into account the attendance of the zones of the controlled object.
MARKETING DEPARTMENT Identifying high-traffic and low-traffic zones allows you to optimize and effectively use commercial and office space. The analysis of the places and times of the greatest activity helps to plan and conduct promotions, place advertising stands with the greatest impact. Evaluating the popularity of storefronts, stands, shelves allows you to monitor product placement and shelf stocking, plan the volume of purchases, etc. The optimal distribution of staff in different areas of the trading floor, depending on their popularity in a given period.