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People counter

The module allows you to count the number of incoming and outgoing visitors using IP cameras. The module counts the number of people crossing a pre-set line in one of two possible directions.

Functional features and advantages

  • Counting visitors in the control area, determining the directions of their movement and the fact of entry / exit.
  • Building reports, graphs and histograms for a given time interval (from minutes to months).
  • Archiving information about people who entered and exited, displaying information in real time.
  • Export reports to PDF and Excel, with the ability to automatically position and adapt reporting data in tabular and graphical modes.
  • The ability to combine control zones into a system and create summary reports.
  • Attendance assessment. The analysis of this data allows you to determine the conversion of retail space and predict sales volumes and adjust purchase volumes.
  • Evaluating the effectiveness of the staff and improving the level of service. Adjustment of employee work schedules during peak hours.
  • Analysis of the effectiveness of advertising campaigns, evaluation of the attractiveness of storefronts and exhibition stands.

Typical solutions

RETAIL CHAINS AND BANKS Counting of visitors, assessment of the passability of the store / bank branch. The analysis of this data allows you to determine the conversion of a point of sale and predict sales volumes and adjust purchase volumes. Evaluating the effectiveness of the staff and improving the level of service. Adjustment of employee work schedules during peak hours. Analysis of the effectiveness of advertising campaigns, evaluation of the attractiveness of storefronts and exhibition stands. Comparing statistical data on the attendance of various stores within the network will allow you to assess the feasibility of opening new stores and closing unprofitable points of sale.
SHOPPING AND ENTERTAINMENT CENTERS Counting visitors and evaluating the popularity of the shopping center. The formation of the amount of rent based on attendance data. Traffic analysis of various zones of the shopping center. Regulation of the efficiency of the distribution of visitors inside the shopping and entertainment center. Analysis of the effectiveness of promotions and promotions. Assessment of the workload of retail space. Forecasting the development of the shopping center. The formation of a rating of the attractiveness of retail outlets allows you to make a decision on the expediency of each tenant to increase the popularity of the shopping center.
TRENSPORTATION Determining the amount of passenger traffic and evaluating the profitability of this route. Comparing the actual passenger traffic with the number of tickets sold will strengthen control over the stowaway passage of passengers and minimize financial losses. Route congestion control and adjustment of traffic schedules during peak hours.